Welcome to Childsmart

From humble beginnings in 2002, Childsmart has grown to become the leading distributor of premium products for parents and children. Our mission is to continuously introduce high quality, innovative, fun and safe products to consumers in the nursery and kids space. Childsmart’s aim is to bring brands and products that meet the everyday needs of parents, whilst adding a touch of innovation and exquisite design. Our brands are carefully selected to ensure retailers are provided with products differentiated from mass produced commodity lines while sticking to our core principles. Our focus is for parents to trust that we can help them grow and nurture their children, from the baby stage through to their childhood years. Childsmart has become a smart-thinking leader in its category with a strong commitment to being one of the most trusted providers in the industry. Concentrating on providing satisfaction to retailers, brands and family homes is of utmost importance to us.

New Arrivals

Rose Petal Kitchen by DreamTown
Make her cottage feel like home with this cute Rose Petal Kitchen set by DreamTown.  Ideal for decorating her Rose Petal Cottage, this kids’ kitchen set includes a sink unit and washing machine made especially for little ones, but just...
Zebra Sensory Dome Tent
WORLDS APART WA163ZEB01E Zebra Sensory Dome TentFeaturing fun jungle animal print with sensory elements on the fold down door and hanging from the roof mirrors and finding the squeakers. With balls included babies can develop hand eye coordination by posting...
Dinosaur Toddler Bed with Canopy and Storage
Make the transition from cot to big kids' bed easy with his very own Dinosaur Toddler Bed. The perfect center piece for your little boy's bedroom, this Dinosaur toddler bed adds the 'wow factor'. The perfect size for toddlers, low...
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Room 2 Build Kids Toy Storage Unit with Building Brick Display
This cool, creative Room 2 Build Toy Storage Unit allows kids to create, play and display their building brick creations. Let their imaginations run free and they can create a world of their dreams using the building plates and slots...
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Marvel Avengers Kids Single Over Bed Tent Den
Create the ultimate Marvel superhero room for your very own little super hero with this amazing Marvel Avengers Over Bed Tent Den. Quick and easy to assemble it creates the ultimate den over their single bed where they can hang...

Our Brands

Brand equity and premium service is Childsmart’s driver as a leading national distributor in kids and nursery goods. Exceeding expectations, needs and wants of consumers has ensured retailers and consumers see Childsmart as a loyal partner. Over the years, Childsmart has continued to grow and nurture these trusting relationships with brands, suppliers, retailers and end users. This passion has fuelled an organic growth of Childsmart, from being a small business to a successful distributor with a big heart. Our promise of delivering quality, value and innovation to the retailers is evident through sell-out stock and strengthened relationships. Our products are widely available across most major retailers, premium department stores and independent boutiques nationally.

Our Licensing Partners

Our Retail Partners

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