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Childsmart is the ultimate destination for little people with big ideas!

Our mission is to introduce little ones to the fun, education and lifestyle experiences through interactive and entertaining environments that will serve them a lifetime.

Established in 2002, Childsmart is a family owned and operated business with a passionate, motivated and highly experienced team.

Over the years, Childsmart has evolved and grown with the ever changing marketplace to become the ultimate kids brand hub it is today.

Representing a portfolio of brands consisting of high quality, award winning products, the company offers a broad range of licence and non-licenced products in the Toy, Nursery and Kids Lifestyle markets. Safety and value for money are the company’s priority.

As the exclusive distributor within Australia and New Zealand, Childsmart prides itself on being an authority in the Children’s experience market with regard to “play and development” categories and boasts rapport with both the largest toy retailers in the country as well as remaining connected to traditional boutique corner store locations which offer old fashion service and customer engagement.

Known as an industry leader with regards to identifying key kids themes and introducing innovative new brands and product lines that both parents and children garner experience and encourage knowledge and connection from, Childsmart is now the go to company for global brands wishing to establish a strong retail foot print in the Australian and New Zealand market.

Childsmart is a company that both retailers and consumers trust and recognise as the quintessential voice for today’s nursery, infant, toddler, pre-school and kids lifestyle markets.